There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know.
If you’re doing this, or your new business director is doing this, you’ve got to curb it right away.
Some prospects won’t even notice it, and you’ll be no worse for wear, but it could annoy, or worse, even offend a prospect.
So what do we mean? Watch this episode of 3 Takeaways to find out.