3 Takeaways Ep 18 – Don’t Tell Your Prospects What They Already Know

There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know.

If you’re doing this, or your new business director is doing this, you’ve got to curb it right away.

Some prospects won’t even notice it, and you’ll be no worse for wear, but it could annoy, or worse, even offend a prospect.

So what do we mean? Watch this episode of 3 Takeaways to find out.

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.