Long agency review lists might sound like a great thing to many marketers… But in reality, they have just the opposite effect: they harm review processes. My desire when shopping is to want to look at as many options as possible before making a decision. I know that in the end, there is a diminishing […]
The annual Mirren Agency is always a great event. Hundreds of agencies, lots of great insights, and a great way to stay current on what’s happening in the marketing agency world. Each year, they invite other search consultants in to speak about the world of agencies and what it takes to win in an agency-client […]
“But concerning that day and hour no one knows, not even the angels of heaven, nor the Son, but the Father only.” Ok…so let me explain myself and then tell my story. I decided to “add a little extra” this Lent by reading a couple chapters of the New Testament every morning before I jumped […]
Digital dead? Don’t think so. Is digital-only dead? Not yet, but could be soon. Or it may never be. But one thing is clear…the need for digital-only firms certainly won’t be as pronounced as it was 5 years ago as we look out over the coming years. In our latest 2014 New Year Outlook Survey […]
In our recent Agency New Business 2014 Outlook survey, we asked marketers and agencies to share their thoughts on the importance of specialization. Before we dive into the results, let me share some of the things that we see and hear from agencies every day. Many agencies we talk with think that in order for […]
In a post back in February: A Desired Agency New Business Outcome – Make Them Feel Like You’re Ramping Up I spoke about how a few of the agencies selected in recent searches we managed on the RSW/AgencySearch side of our business made the client feel like they were already ramping up. They tailored the presentation […]
This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic! Two reasons: 1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think […]
The agency new business proposal is a manifestation of you and your agency. It is a reflection of who you are and how you operate. Think about it in human terms. You’ve seen them. People who don’t care a great deal about the way they look. More often than not the way they look is […]
RSW/US owner and President Mark Sneider shares the ad agency services advice he recently gave a group of Omnicom agencies in San Francisco, focusing on the question, “What happens when agencies all start to look alike?”
As a companion piece to The Inbound Challenge-Part I, want to thank The Agency Post for my guest post The Inbound Challenge. That post is below in its entirety: In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and […]
