As we bring our Agency New Business Thought Leader Series to a close, we wanted to provide a place to find all six of the interviews our owner, Mark Sneider, recorded with each thought leader. Each interview is below: Michael Gass David C Baker Laurie Mikes Drew McLellan Jody Sutter Tim Williams Thanks again to all […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Drew McLellan is the focus of this post. Drew has worked in advertising for 25+ years and started his own agency, McLellan Marketing […]

I’m pleased to feature a guest post from David C. Baker. one of the thought leaders from our recent report. David is an author, speaker, and advisor to expert marketing firms, helping them make better business decisions. He’s worked directly with 900+ firms and hundreds of thousands have been through his seminars or read his […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Michael Gass is the focus of this post. Michael was the first advertising agency consultant to embrace social media for business development. He’s […]

What’s the Secret to Winning New Business? As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey, in order to answer the question. Jody Sutter is the focus of this post and she […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Laurie Mikes is the focus of this post. Laurie is the Chief Operating Officer of Second Wind (www. secondwindonline.com), overseeing daily operations. Laurie […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Tim Williams is the focus of this post. Tim Williams is one of the leading voices in transformational business practices for agencies. As […]

Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States […]

Your blog, no matter how good it is, will never beat the internet.  It just can’t. For an agency, seeking to engage with an audience by adding value to their lives with meaningful content, here’s one stat to consider.  According to WordPress, their users produce 64.3 million new posts a month! 64.3M with a capital […]

The Advertising Age article, The Ad Agency of the Future Is Coming. Are You Ready?, is one that you may have seen.  If you haven’t, set aside some time to read it. As industry leaders from Procter & Gamble, Wunderman, PepsiCo, Omincom and others describe their views of the “Ad Agency of the Future”… how […]