How did you acquire your latest client? For a good majority of small- and mid-size agencies, getting on the search consultancy radar is tough; however, findings from the latest RSW/US new business report show that 78% of marketers surveyed managed searches on their own. That’s good news for agencies, but it means you have to […]
Posts
For those of you not at the ANA, there was one speech that proved truly powerful – and from within the speech, two words that really hit home.
Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]
After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]
In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do […]
With the release of our 2014 Agency-Marketer New Business Report, one of the more pronounced takeaways is the decreased tenure of the agency new business director (less than 2 years on average.) What’s behind it? In 2012, 53% of agencies in our survey said their new business director (NBD) was somewhat/very successful. In our current […]
When you’re swimming in it! Heard this before, right? But are you practicing it? I’m breaking the evergreen content rule here, but now is the time when current clients are (ideally) keeping you and your team very busy. Remember what’s on the horizon: Labor Day, Halloween, Thanksgiving and then the December holidays. Some of those […]
The Center for Creative Leadership posted this piece: Image Busters: Eight Common Leader Mistakes, and it brought to mind a question: How many of the “leadership mistakes” mentioned in the post might be unintentionally undermining the great talents that agencies possess? So in that spirit-here are the mistakes/traits from the original post, and then underneath […]
Over the past month, as I’ve talked to agency principals, I decided to make note of the reasons they gave for not keeping up with new business to that point (hence why they were now talking to me and considering our new business services). Here are several, all real, and all bad, reasons given to […]
Miranda Warren and Adam Arriola founded their agency VIA in March 2014. Shortly after, Miranda wrote a post about what the experience of starting your own agency from scratch entails. I’d met Miranda the prior October at the BOLO 2013 conference and after I read her post, I wanted to share it on our blog. Many […]
