You have a stable of clients, some you love, some, let’s face it-are a pain in the ass. (Gotta’ love them.) Cumulatively they pay the bills, but you need bigger clients. You need those two or three that will do more than just pay the bills. Fast forward to 6 months later: you’ve been pursuing […]
In a recent Ad Age post, the CCO of DDB Worldwide, Amir Kassaei, laid out three ways to fix what he called the “flawed agency model.” The first fix he posits: ‘Recognize we’re not in the ad business.” Without getting off track as to how this relates to ad agency new business, one vital point […]
In this post, we put forth 10 agency new business questions for Joe Saracino from the Erwin Penland agency in Greenville, South Carolina. Helping create success for the people they touch, Erwin Penland is one of the largest full-service advertising agencies based in the South. With offices in Greenville, S.C., New York and Detroit, the […]
A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue […]
The process of ad agency new business development currently takes place at a time of vast change-coming out of the recession and with tools agencies didn’t have access to even five years ago. In many ways, it’s recently gotten easier-agencies tell us that budgets are opening up and projects are more numerous. The recent trend […]
We continue our RSW/US Agency New Business Thought Leader Video Series with Jay Baer. Jay is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. He’s also the founder of http://convinceandconvert.com and host of the Social Pros podcast. We first saw Jay speak at the BOLO […]
Following is the third in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Steven Picanza from the EFM Agency in San Diego, CA […]
Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]
Mark Sneider of RSW/US was recently interviewed by Jean-Pierre Lacroix of Shikatani Lacroix on the topic of ad agency new business RFP and RFI creation. In this video, Mark talks about ways to improve the RFI/RFP process. Many thanks to Shikatani Lacroix for the interview opportunity.
An article in the Executive Street blog, 5 Questions CEOs Should Ask to Energize the Next Staff Meeting, isn’t about agency new business, but does apply directly to agency new business. So all due credit to Richard Browne who wrote the article, as I’m taking a few of these questions directly from there, and altering others. So […]
