We’re excited to present the second part Jude Fischer’s guest post, What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude further discusses budgeting, and the results other companies are realizing through their lead nurturing efforts. Studies by Gartner, Forrester and a host of others indicate that anywhere between 70% and 95% of the […]
First, welcome to our 200th post! We’ll try not to injure our arms patting ourselves on the back. In all seriousness, it has been a real pleasure to be a part of this blog, and to see where it’s taken us in the year and a half we’ve been writing it and engaging in social […]
We’re excited to have a two-part guest post by Jude Fischer at Adventive Marketing, Inc: What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude’s post fits in nicely with our methodology and commitment to lead nurturing. We so often hear “lead generation” as a catch-all for ad agency new business development, but don’t […]
I’ve been reading Adam Singer’s blog the future buzz lately and one of his recent posts, Most Marketing And PR Agency Blogs Are Unreadable was a fairly stirring indictment of the state of ad agency and PR blogging. While I think there’s a bit of blanket generalization in the post, for the most part, it’s right-on. The […]
Hire someone internally to handle your agency new business effort or look outside to a company like RSW/US or others out there. A tough call perhaps, the good news is you’re thinking about it. (You are, right?) Let’s focus on that internal hire, and more specifically the hiring process for the purposes of this post. […]
There have been a few articles lately bemoaning the state of the advertising industry and specifically how some in the industry have left big agencies to make it on their own by opening an agency themselves. The most recent is titled “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” And it’s eye-opening on a […]
A follow up to a comment on our post Don’t Know Enough About My Company. First, a quick set-up of that post to give you some perspective. The post was based off our then most-recent survey and the specific finding that “78% of senior marketing executives stated agencies don’t know enough about their company when […]
I received an email from a salesperson this week that was similar to many I receive: giant blocks of text, staring at me, unyielding, from my screen. I was immediately exhausted and the delete button became my savior. Interesting that Marketing Profs had an article last week discussing this very issue, titled Two Sure Ways to Make […]
Ad agency new business, you’re such a fickle mistress. As an agency principal and/or new business director, you’re given a great deal of advice, but one channel you rarely see mentioned as of late is direct mail, and more specifically, the envelope. The envelope gets no love, does it? It’s funny, we’ve actually heard […]
In previous posts we’ve discussed the fact that, however you might initially garner a prospect’s attention, at some point you’re going to have to actually talk to them, selling them in some fashion. Along those lines, a question posed several weeks ago on the Marketing Profs LinkedIn group page was titled “Please don’t read from a script.” […]
