Our recent webinar, Frustration Breeds Opportunity – Tensions between Agencies and Marketers, describes dynamics that increase the challenges for new business development. Just a couple among them are: 1. Marketers tend to be consolidating agencies 2. A majority of agencies express intent to be increasingly aggressive in new business activity. 2015 is almost a […]
From our ad agency new business Counsel on Closing webinar (view here), an assemblage of the best tweets sent during the webinar. Thanks to all who tweeted! -Main reason marketers look for new agencies= 44% not happy w/ strategy or thinking #RSWUS -78% Marketers say Agencies don’t know enough about them #RSWUS -Marketer Reasons for Saying Agencies are […]
A reach back into the RSW/US agency new business vaults: You can watch our webinar First Meeting and Closing Effectiveness – 78% of Agencies Don’t Know Enough, here. Neal Kielar from Agency Babylon summarized the main points from that webinar, and yuo can see those in his tweets below: bite-sized pieces of new business inspiration. -Weak strategy […]
