“The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals.” With this observation, marketing and advertising expert, Avi Dan, opens his recent marketing-trends-to-watch post in Forbes. For full appreciation of all eleven trends […]
Here’s the scenario: You got the meeting with an ideal prospect. You have a conversation where you unearth that the company is going in a specific direction and needs services you can provide. So your team comes together to construct initial thinking and direction, incorporating ways you’ve helped past and current clients. The day comes, […]
Like cold water to the face, agencies need new business reminders every now and then. After 2008, agencies (and everyone else) got an unfortunate wake up call, and in terms of new business, realized there was no better time to get a lot better at it. Fast forward to today and clients are spending. That […]
In business, cash is the undisputed king. Even if you generate strong revenue and incur reasonable expenses, without a steady cash flow you’ll inevitably face troubled times. This is especially true for agencies that often bill for work after it’s been completed. In essence, you are financing your own services for the client. Knowing that […]
For those of you not at the ANA, there was one speech that proved truly powerful – and from within the speech, two words that really hit home.
Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]
After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]
The search for an effective new business director is one tough position to fill at marketing services firms. (No Sh*t Lee.) Yes, it’s hard because finding an individual who can sell agency services well is simply a difficult task. (It’s also hard to keep them: What’s the Most Dangerous Job at an Agency?) But what […]
Check out this awesome presentation (How Agencies Are Selling & What Clients Are Looking For) by Tom Hudson and Megan Coffey at Springbox in Austin, TX! It’s based on our latest report, the 2014 RSW/US Agency-Marketer New Business Report. A little bit about Springbox: Springbox takes the guesswork out of digital. Our proprietary DataLayer process extracts quantifiable […]
An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]
