As we bring our Agency New Business Thought Leader Series to a close, we wanted to provide a place to find all six of the interviews our owner, Mark Sneider, recorded with each thought leader. Each interview is below: Michael Gass David C Baker Laurie Mikes Drew McLellan Jody Sutter Tim Williams Thanks again to all […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Michael Gass is the focus of this post. Michael was the first advertising agency consultant to embrace social media for business development. He’s […]

Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States […]

Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Although each panelist presented different questions for the survey, a common thread across many of them centered on the need for an agency to have a strongly differentiated positioning. In addition to the survey questions, […]

if you missed the Fuel Lines Conference in Nashville last week, I strongly recommend you attend next year. Michael Gass put on a first-rate new business conference, aimed squarely at small to mid-sized agencies. I was privileged to present and have included my deck from the presentation below.  (I’m told there’s audio of the presentation as well, […]

We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. In this video, […]

Blogging 2

I occasionally like to get back to blogging basics and this post does just that.  Michael Gass, on his Fuel Lines blog, mentioned in his post 10 Tips for Writing for the Web for Ad Agency New Businesss a social media study by King Fish Media, HubSpot and Junta42, pointing out this stat: “Businesses (agencies) that […]