New Business Development Challenges Archives - Page 29 of 30

Ad Agency New Business: Dare to be Dumb

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Prospecting, Uncategorized

In previous posts we’ve discussed the fact that, however you might initially garner a prospect’s attention, at some point you’re going to have to actually talk to them, selling them in some fashion. Along those lines, a question posed several weeks ago on the Marketing Profs LinkedIn group page was titled “Please don’t read from a script.” […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

September 1, 2010/by Lee McKnight Jr

Ad Agency New Business: Your Effort is Only as Good as Each List

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

As a result of efforts to encourage more RSW/US employees to guest on our blog, we’re excited to have one of our List Development Managers, Jake Cripe, supply us with some thoughts on a topic that’s probably not discussed enough, ad agency new business lists. While our new business directors are at the forefront, the […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 25, 2010/by Mark Sneider

The Horrible Truth Behind Three Common Agency New Business Tactics

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Prospecting, Uncategorized

There are three agency new business tactics we most often see agencies either run screaming from or embrace with the fervor of the recording industry to a dwindling business model. Marketing Prof’s recent post, “Three Ways to Improve Your Lead-Generation Efforts” succinctly provides the reasoning behind what to avoid or pursue. Agencies Often Run Screaming […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

August 10, 2010/by Lee McKnight Jr

The Perils Of Ad Agency New Business by Committee

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

We occasionally run into agencies that feel it necessary to be all-inclusive, running ad agency new business by committee – they don’t want to leave anyone out of the decision-making process. While this might be good for some business decisions related to the agency, it can be disastrous for new business. New business requires quick […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

July 27, 2010/by Mark Sneider

RSW/US Counsel on Closing Webinar-Ad Agency New Business Cliffnotes

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Prospecting, New Business Development Webinars, Uncategorized

From our ad agency new business Counsel on Closing webinar (view here), an assemblage of the best tweets sent during the webinar. Thanks to all who tweeted! -Main reason marketers look for new agencies= 44% not happy w/ strategy or thinking #RSWUS -78% Marketers say Agencies don’t know enough about them #RSWUS -Marketer Reasons for Saying Agencies are […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 22, 2010/by Lee McKnight Jr

Ad Agency New Business: You Can’t Help Everybody

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

RSW/US:VIEW FROM THE MARKETER’S EYE Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the ad agency new business question, “What common mistakes do agencies make during their first meeting?” [Agencies] try to be all things, solve everything. What agency is possibly great at everything? It would be so […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 15, 2010/by Lee McKnight Jr

Turning Ad Agency New Business up to 11

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

I couldn’t resist the oft-used Spinal Tap reference to refer to ad agency new business, and the inspiration came from this Copyblogger post: How to Find Thousands More Prospects for Your Business. While the post is directed more towards online product selling, it fits nicely into the agency new business world as well. A summary […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 15, 2010/by Lee McKnight Jr

Ad Agency New Business: Half Your Words Don’t Matter

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

I was recently in a monthly ad agency new business update call with a client and he was on his cell. I could only hear 1/2 his words because his cell was breaking up. At one point, he paused, and said “how about I call you back on my land line”. “Ok, I said.” During […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

July 8, 2010/by Mark Sneider

RSW/US Post-Webinar: Bite-Size Chunks of Agency New Business Inspiration

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Webinars, Uncategorized

A reach back into the RSW/US agency new business vaults: You can watch our webinar First Meeting and Closing Effectiveness – 78% of Agencies Don’t Know Enough, here. Neal Kielar from Agency Babylon summarized the main points from that webinar, and yuo can see those in his tweets below: bite-sized pieces of new business inspiration. -Weak strategy […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

June 30, 2010/by Lee McKnight Jr

Is this why your ad agency new business effort isn’t working?

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common ad agency new business mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

June 24, 2010/by Lee McKnight Jr

Ad Agency New Business: Dare to be Dumb

Ad Agency New Business: Your Effort is Only as Good as Each List

The Horrible Truth Behind Three Common Agency New Business Tactics

The Perils Of Ad Agency New Business by Committee

RSW/US Counsel on Closing Webinar-Ad Agency New Business Cliffnotes

Ad Agency New Business: You Can’t Help Everybody

Turning Ad Agency New Business up to 11

Ad Agency New Business: Half Your Words Don’t Matter

RSW/US Post-Webinar: Bite-Size Chunks of Agency New Business Inspiration

Is this why your ad agency new business effort isn’t working?

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