New Business Development Challenges Archives - Page 5 of 30

Agency New Business Via Bill Burr-Get To The Point

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

I’ve been on a jag lately in regards to clarity and conciseness in your new business messaging. (Well, not just lately, actually constantly.) Any time I write an email, a letter-whatever vehicle I may be using to prospect-I always ask myself, “How can I make this shorter, more concise and more relevant to the prospect?” […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 6, 2015/by Lee McKnight Jr

Is Silence the Sound of Influence?

Ad Agency New Business, Ad Agency New Business Tips, Influence, New Business Development Challenges, Uncategorized

INFLUENCE. In agency new business – where facing prospects who hold the decision making power that can potentially carry your firm to new heights – influence is a coveted ability. At every phase of the new business development process, building credibility and influence is vital. It’s quite an art to accomplish this pleasantly and […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 29, 2015/by Mark Sneider

What’s Your Agency’s Bumper Sticker?

Ad Agency New Business, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, Uncategorized

Ever put a bumper sticker on your car? I have – usually during political election seasons. Bumper stickers typically very clearly and very succinctly articulate an idea or a position. If you had to create a bumper sticker for your agency, what would it say? How would it define your point of difference in a […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 29, 2015/by Mark Sneider

Striking the Right Emotions in Agency New Business?

Ad Agency New Business, Ad Agency New Business Tips, Client Emotions, New Business Development Challenges, New Business Development Tools, Strategy, Uncategorized

In a conversation with one of my New Business Director colleagues the other day about particularly successful clients, she reflected on the importance of “Thank You”. She specifically recalled the AdAge article reporting on the new business panel discussion at their Small Agency Conference, when one panelist remarked: “I’ve seen when an agency won the […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 14, 2015/by Mark Sneider

Does Your Culture Fuel Passion?

8 Animal Traits, Ad Agency New Business, Agency Leadership, Client Retention, Future-Proof Agency, New Business Development Challenges, New Business Development Infographics, New Business Development Tools, Strategy, Uncategorized

Over the past few weeks, our posts have presented the Agency of the Future, describing traits agencies will need to flourish in our rapidly evolving industry. Several traits we presented described how agencies can continuously grow in value as a partner to their clients. Others centered on becoming a more effective competitor as marketers consolidate agency partners. […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 8, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Beaver

8 Animal Traits, Ad Agency New Business, Ad Agency New Business Tips, Future-Proof Agency, Inbound programs, New Business Development Challenges, New Business Development Infographics, Uncategorized

Your new business prospects are looking for something to sink their teeth into. As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 2, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Honey Bee

8 Animal Traits, Ad Agency New Business, Ad Agency New Business Tips, Future-Proof Agency, New Business Development Challenges, New Business Development Infographics, Uncategorized

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 27, 2015/by Mark Sneider

Agency New Business And The Demise of Voicemail-What to Do About It

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Prospecting, Uncategorized

When corporate powerhouses like Coca Cola and JP Morgan Chase eliminate employee voicemail services, it may seem that the job of agency new business development just got harder. Hold the phone though! It’s an opportunity to leverage live conversations, as well as other prospecting resources. Lee McKnight JrI’m the VP of Sales at RSW/US. We […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 31, 2015/by Lee McKnight Jr

New Business Meeting Readiness: How to Plan the Relationship?

Ad Agency New Business, New Business Development Challenges, Uncategorized

“When we are planning for a conversation or meeting, typically we think about the task and objectives. But how much time do we plan the relationship?…how can we connect at a deeper level…?” These lines jumped out at me as I recently read excerpts of an interview conducted by the Center for Creative […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

July 31, 2015/by Mark Sneider

Agency New Business Prospect Volume-What’s The Magic Formula?

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

I was on a call with a few agency principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size agency, and wanted to be selective about what they went after. I mean, really selective, like potentially […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 24, 2015/by Lee McKnight Jr

Agency New Business Via Bill Burr-Get To The Point

Is Silence the Sound of Influence?

What’s Your Agency’s Bumper Sticker?

Striking the Right Emotions in Agency New Business?

Does Your Culture Fuel Passion?

Future-Proofing Your Agency: Be like a Beaver

Future-Proofing Your Agency: Be like a Honey Bee

Agency New Business And The Demise of Voicemail-What to Do About It

New Business Meeting Readiness: How to Plan the Relationship?

Agency New Business Prospect Volume-What’s The Magic Formula?

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