You know how supervillains often tell the captured prisoner their evil plans, in copious detail, don’t kill them and then invariably fail when the hero escapes? The below video from Austin Powers sums it up pretty nicely. The gist of the video? Dr. Evil: Scott, I want you to meet daddy’s nemesis, Austin Powers Scott Evil: […]
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]
As a companion piece to The Inbound Challenge-Part I, want to thank The Agency Post for my guest post The Inbound Challenge. That post is below in its entirety: In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and […]
I read a post recently from Modus Associates titled Simplicity: The next competitive battleground and immediately saw some parallels to ad agency new business strategy. Here’s a quote from that post: The business value of simplicity has long been understood. Fewer choices, shorter paths and simpler messaging lead to higher conversion rates in study after […]
In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed over 300 agency executives, asking questions about their usage of, and perceived effectiveness of various new business platforms and the tools offered within those platforms. We presented 12 different platforms, from SEO Tools, to Presentation Software, to Research and List services. […]
Why is agency new business like a NYC cab driver? Stop and Start. Stop and Start. It no longer bothers me, but I’ll never forget my first cab ride in NYC (and Chicago, you’re right there too, don’t want to leave you out)-lightning speed along the lines of the Millennium Falcon with the hyperdrive fixed, […]
A follow up to my webinar focusing on our recent survey report, The Definitive Guide to New Business Tools. We featured 12 platforms/tools in our report that agencies use to further their new business efforts. In my webinar, I discussed the 4 that agencies must use, keeping in mind time constraints, budget considerations and content […]
Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey: How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]
I had the good fortune of speaking with 15 Omnicom agencies last week in San Francisco. Most in attendance were the heads of their respective agency’s new business efforts. I was asked by Mike Goefft of Doremus to offer some perspective on agency new business that could be of benefit to their initiatives. Agencies in attendance […]
We were a sponsor at the Mirren Business Development conference this week-a great ad agency new business conference this year, as in past years. I particularly enjoyed Barkley EVP Jeff Fromm’s (@JeffFromm) presentation, discussing how he realigned Barkley’s new business strategy after losing a major client a few years ago. I’m not doing his presentation justice, but he had several insights, one […]
