Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]
I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their sleeves and sell ethereal agency offerings with enthusiasm and zeal. Focus On The Close It was about 3-4 years ago […]
What’s the role of your Director of Business Development, or for those of you who handle new business, what is your role? Is it seeking out the right prospects-building awareness and opening doors, or is it that, plus finishing and closing those opportunities? There are strong arguments for and against both. I lean toward the […]
When I started RSW/US, I believed that in order for us to succeed long-term in the world of agency new business, we needed to base our existence on the principles of Leo Burnett – and always recognize that we needed to continuously think about how to add value to our agency new business efforts beyond […]
What’s the agency new business email subject line Kimberly-Clark responded to? We’ve Got The Goods That’s it-that’s the subject line. Not particularly explosive is it? But it doesn’t always have to be. You know about the importance of subject lines, you read about them, but how often do you think about them? How often do you change […]
Bringing in advertising agency new business has never been more interesting. New technologies continually add layers of convenience and effectiveness while also adding layers of time many of you don’t have in learning and implementing those technologies. With these new technologies also comes an attitude from many agencies that traditional prospecting is dead, doesn’t work. Depending on their definition […]
Take a look at your average ad agency web site today-2002 comes to mind. If you are engaged in finding new business for your agency in any form-where do you drive them to find out more about you? In almost every case, it’s to your site, or landing page, microsite, etc. (And BTW, you’d better […]
The great dilemma: hire an outsourced company like RSW/US or hire an internal new business person, perhaps one who has the fabled “ultimate agency new business Rolodex”-it’s a difficult decision. I’m not going to give you all the self-serving reasons why you should go with a company like ours, because we’re not always the right […]
A few thoughts on agency new business via an interesting Forbes article by Eric Jackson titled The Seven Habits of Spectacularly Unsuccessful Executives. Three of the seven “habits” distinguished themselves in their application to the agency world and agency new business. It’s Good to be the King 1. They see themselves and their companies as […]
Consistency and time are two of the biggest enemies agencies face when it comes to new business, on top of that-your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” Well, that’s true, you are busy. But what we consistently find is a new business effort […]
