We’re excited to present the second part Jude Fischer’s guest post, What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude further discusses budgeting, and the results other companies are realizing through their lead nurturing efforts. Studies by Gartner, Forrester and a host of others indicate that anywhere between 70% and 95% of the […]
First, welcome to our 200th post! We’ll try not to injure our arms patting ourselves on the back. In all seriousness, it has been a real pleasure to be a part of this blog, and to see where it’s taken us in the year and a half we’ve been writing it and engaging in social […]
We’re excited to have a two-part guest post by Jude Fischer at Adventive Marketing, Inc: What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude’s post fits in nicely with our methodology and commitment to lead nurturing. We so often hear “lead generation” as a catch-all for ad agency new business development, but don’t […]
I’ve been reading Adam Singer’s blog the future buzz lately and one of his recent posts, Most Marketing And PR Agency Blogs Are Unreadable was a fairly stirring indictment of the state of ad agency and PR blogging. While I think there’s a bit of blanket generalization in the post, for the most part, it’s right-on. The […]
Hire someone internally to handle your agency new business effort or look outside to a company like RSW/US or others out there. A tough call perhaps, the good news is you’re thinking about it. (You are, right?) Let’s focus on that internal hire, and more specifically the hiring process for the purposes of this post. […]
There have been a few articles lately bemoaning the state of the advertising industry and specifically how some in the industry have left big agencies to make it on their own by opening an agency themselves. The most recent is titled “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” And it’s eye-opening on a […]
In our most recent survey on agency new business, Agency executives state that the top reason why they find it a lot harder to obtain new business this year, relative to years past is because it’s a lot harder to break through to prospects. Typically, this “reason why” ranks among the higher reasons why Agency […]
In our recent survey on Ad Agency new business, principals of Agencies note they continue to struggle with finding and maintaining effective new business managers. 69% of all respondents in the survey stated they replaced (on one or more occasions) the new business manager they brought into the Agency to help them build business. The […]
A follow up to a comment on our post Don’t Know Enough About My Company. First, a quick set-up of that post to give you some perspective. The post was based off our then most-recent survey and the specific finding that “78% of senior marketing executives stated agencies don’t know enough about their company when […]
I received an email from a salesperson this week that was similar to many I receive: giant blocks of text, staring at me, unyielding, from my screen. I was immediately exhausted and the delete button became my savior. Interesting that Marketing Profs had an article last week discussing this very issue, titled Two Sure Ways to Make […]
