You use it don’t you? You probably just used it. Take the word “just” out of your new business vocabulary now and your outreach will improve for it. It seems harmless and it’s ubiquitous, but it can undermine your efforts. I’ve found myself doing it and it wasn’t until a recent agency client brought up […]
Per Adweek, Publicis Groupe CEO and chairman Maurice Lévy spoke at the 4A’s Transformation conference and said, amongst other things: “I am convinced that existing ways of agencies and particularly holding companies have to come to an end,” Lévy said. “We must invent new strategies and new ways of doing business.” And Adweek further explained: in […]
If you’ve had the opportunity to read the RSW/US 2016 Thought Leader Survey Report, perhaps the section featuring questions from Michael Gass has sparked some new ideas for you on inbound and social media strategies to support your agency new business program. The Founder of Fuel Lines Business Development, Michael is an industry expert on […]
An interesting post from Bob Hoffman at his blog The Ad Contrarian, focused on brand preoccupation with data. At one point, Bob lays these three points out: On the other hand, big picture marketers know a few big things: People are more likely to buy brands they’re familiar with. People are more likely to buy […]
Our Agency New Business Thought Leader panel just keeps giving! Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related material.* In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around the area of […]
Our Agency New Business Thought Leader panel generated a wealth of insight. Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related blog posts*. In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around […]
We’re excited for our latest agency new business infographic (RSW/US Agency New Business Infographic: Navigate the Changing Dynamics in Agency/Marketer Relationships). We pulled the stats from our most recent RSW/US survey report (which, if you haven’t seen yet, you can download here: 2016 New Year Outlook Survey.) Download it here: 2016 RSWUS Marketer-Agency New Year […]
Not just nagging here: doing the homework on your prospects is crucial. Marketer feedback from the 2016 RSW/US New Year Outlook Survey brings up a recurring theme: marketers feeling like their agencies do not understand sufficiently their business, their industry or the challenges they face. Certainly, marketers want their current agency partners to be vested, […]
To Get the Second Meeting. So knowing that, don’t sabotage that first meeting. A few real-world examples to avoid: 1) Trying to make the meeting more than it is (a first step) You’re not signing the contract at the first meeting. New business is a process and not every meeting is going to result in immediate […]
If in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The […]
