In this post, we put forth 10 agency new business questions for Joe Saracino from the Erwin Penland agency in Greenville, South Carolina. Helping create success for the people they touch, Erwin Penland is one of the largest full-service advertising agencies based in the South. With offices in Greenville, S.C., New York and Detroit, the […]
A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue […]
Following is guest post from Mary-Lynn Bellamy-Willms, CEO of FunctionFox, the maker of the leading time and project management software, TimeFox. Having been in the advertising business for over 20 years, and in the time and project tracking business for over 10 years, I’ve learned a few lessons. In fact more than a few, but unfortunately, some […]
We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Tim Williams of Ignition Consulting Group. Ignition Consulting Group is the leading knowledge hub for marketing communications professionals devoted to helping marketing firms create and capture more value. In this video, RSW/US owner and President Mark Sneider talks with Tim about the […]
The process of ad agency new business development currently takes place at a time of vast change-coming out of the recession and with tools agencies didn’t have access to even five years ago. In many ways, it’s recently gotten easier-agencies tell us that budgets are opening up and projects are more numerous. The recent trend […]
We continue our RSW/US Agency New Business Thought Leader Video Series with Jay Baer. Jay is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. He’s also the founder of http://convinceandconvert.com and host of the Social Pros podcast. We first saw Jay speak at the BOLO […]
Following is the third in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Steven Picanza from the EFM Agency in San Diego, CA […]
We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. In this video, […]
The original agency new business questions in this ebook came from a group of agencies who took part in a luncheon at the 2013 BOLO digital conference in Scottsdale, AZ. You can view and download it here in our White Papers section. Agencies were asked to provide one prominent agency new business challenge or question, and initial […]
The second in a series of agency new business thought leaders video interviews, RSW/US Owner and President Mark Sneider interviews Tom Martin, author of The Invisible Sale, Owner of Converse Digital and proponent of “Painless Prospecting.” Mark talks with Tom about breaking the traditional sales mold agencies have become so entrenched in, the masochistic fascination […]
